| T: +44 (0)20 7052 8888 E: communicate@nexuspr.com |
Public Relations London
| New £3m integrated marketing campaign for British Lion eggs | |
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Highlighting the nutritional benefits of eggs and the British Lion mark, the Nexus campaign incorporates new TV advertsing, created with Scholz & Friends; online and POS support and a wide-ranging editorial PR campaign with the new Pizza Omelette, promoting the benefits of eggs for today's lifestyles, which resulted in 30,000 downloads in the first 2 weeks. PR target groups include health professionals, caterers, environmental health officers and teachers and children at school. Wednesday, January 31, 2007  |